Christmas Ads: the modern seasonal sermon

Still from Sainsbury's ad 'The Greatest Gift'

Sainsbury’s ‘The Greatest Gift’

As some of you know, I have the privilege of writing for the wonderful London Institute of Contemporary Christianity (LICC), specifically for their Connecting with Culture page.  The brief is to write a short reflection on a contemporary British cultural issue with a faith lens – all in 400 words!  My piece last Friday was on this year’s Christmas ads which I thought some of you might be interested to read. Click here if you are!

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